Give Your Business a Boost by implementing a whitespace sales
and marketing strategy

Whitespace, otherwise known as “Opportunity gaps”, is the identification of products or services in a VAR’s/MSP’s portfolio that have not been sold to a customer.

Why invest in a whitespace sales & marketing strategy?

Selling into the whitespace has many benefits, such as:

• It’s a quick way to boost profitable revenues
• It reduces competition and increases influence
• It’s less expensive to sell something to an existing customer than a new one
• It doesn’t require new sales resource

Use the navigation boxes below to learn: How to implement a whitespace strategy; How a Triple P Analysis can get you started; and how a Sales Training programme can maximise your returns.